Liberation After Loss: Redefining Identity, Power & Purpose — with April Joy
When life falls apart, what do you do next?
For April Joy, the answer became crystal clear: Liberate herself—from expectation, from identity, from the rules she'd spent decades following. In this moving and inspiring episode of Between Two Coaches, April shares the passage she walked through after losing five family members, ending a decade-long relationship, and facing a major health scare—all within 18 months.
Instead of hiding or shutting down, April used her pain as a portal to purpose. She discovered that in her mid-40s, she had the power to start again—and build something even better.
Her story is a beacon for any coach or expert who feels stuck in an outdated identity, tired of proving their worth, or unsure how to move forward. It’s especially powerful for midlife women who feel unseen, undervalued, or underestimated by society.
What You'll Learn in This Episode
Why so many women between 45–75 are massively undervalued—and what to do about it
How redefining your identity is essential to building a coaching brand rooted in truth
Why integrity isn’t just about keeping promises—it’s about wholeness
What “organic mastery” is—and how to turn yours into a paid offer
How April helps clients go from blind spot to breakthrough using her G.L.O.W. method
"Most people have decades of wisdom and skill they’ve been giving away for free. It’s time to take out your receipts—and get paid for your value."
April’s refreshing take on liberation, voice, and value is a must-listen. Whether you're in a career pivot, launching your coaching business, or rebuilding after loss—her message is clear: you get to define what comes next.
Today's Guest: April Joy
April Joy is a Liberation Coach, public speaker, and media entrepreneur with over 15 years of experience in coaching and training. She specializes in helping midlife women reclaim their personal power, rediscover purpose, and stand fully in their truth. As the creator of the GLOW Transformation framework and host of The Liberation Lounge on YouTube, April is on a mission to elevate voices and lead conversations that matter.
Whether she’s guiding clients through rediscovery after loss or teaching them how to own their voice and build purpose-driven brands, April brings empathy, fire, and unmatched clarity to every interaction.
Episode Resources
Connect with April Joy
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