From Classroom to Clicks: How Educators Can Turn Their Skills into Income with Susan Lancaster

November 06, 20252 min read
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The coaching and online education industry is booming - but most educators have no idea they’re perfectly positioned to thrive in it.

In this episode of Between Two Coaches, host Norbert Orlewicz sits down with Susan Lancaster, British educator, podcaster, and digital entrepreneur, to explore how teachers and trainers can step into the digital spotlight—without needing to become influencers, content machines, or marketing experts.

Susan is the host of the Online Entrepreneur Academy podcast and a champion for fellow educators who are ready to diversify their income and build something meaningful online. With over 100 podcast episodes and decades of experience in both education and online business, she’s a powerhouse of simple, actionable strategies that actually work.

Whether you're a classroom teacher, course creator, or part-time coach, this episode reveals how to use the skills you already have to build a presence - and a business - online.

What You’ll Learn in This Episode

✅ Why educators are uniquely positioned to succeed in the online coaching space

✅ How to overcome the fear of “being seen” on social media—while protecting your privacy

✅ The biggest mindset shift teachers need to go from employee to entrepreneur

✅ 7 practical ways to monetize your expertise (starting today)

✅ How Susan simplifies podcasting, marketing, and content creation

✅ Real examples of educators freelancing, selling resources, and teaching online

✅ Why now is the best time for teachers to take control of their income

Susan’s story is equal parts relatable and inspiring. From asking to learn email in a school that thought it was a fad—to now teaching global educators how to use AI, social platforms, and digital offers to grow real businesses—she’s proof that it’s never too late to learn something new or build something that matters.

“Educators already know how to teach. What they need is support to simplify the tech and the marketing. Once that clicks—everything changes.” – Susan Lancaster

Today’s Guest: Susan Maghrabi, MBI

Susan Lancaster is a British educator, podcast host, cyclist, and digital entrepreneur. She’s the creator of The Online Entrepreneur Academy, where she helps educators, coaches, and consultants learn to monetize their knowledge through simple digital strategies. Susan blends decades of classroom experience with hands-on online business knowledge to empower others to start small, stay consistent, and grow with clarity.

🎙 Listen to her podcast here → Online Entrepreneur Academy
🔗 Connect with Susan on LinkedIn → Susan Lancaster

This episode is more than a conversation - it’s a blueprint for educators ready to evolve, expand, and earn more online.

Episode Resources

💡 Register for the next free Compass Workshop: CompassWorkshop.com

🎧 Subscribe to Between Two Coaches for more high-impact episodes

Norbert Orlewicz is the co-founder of Digital Mentors and host of the Between 2 Coaches podcast. With over 18 years in the digital entrepreneurship space and $58M in online programs sold, Norbert helps coaches, consultants, and thought leaders simplify their marketing, clarify their message, and build businesses that align with their purpose.

Norbert Orlewicz

Norbert Orlewicz is the co-founder of Digital Mentors and host of the Between 2 Coaches podcast. With over 18 years in the digital entrepreneurship space and $58M in online programs sold, Norbert helps coaches, consultants, and thought leaders simplify their marketing, clarify their message, and build businesses that align with their purpose.

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