Most coaches treat LinkedIn like Instagram—and it’s costing them real clients.

They post inspirational quotes, DM random strangers, and automate cold pitches hoping someone bites. But LinkedIn isn’t about hustle. It’s about strategy. And no one teaches that better than Scott Aaron.

In this episode of Between Two Coaches, Norbert Orlewicz sits down with Scott—LinkedIn coach, best-selling author, and founder of the Expert of Authority Mastermind—to break down the exact system he’s used to help clients close multiple six-figure deals using just 20 minutes a day on LinkedIn.

Whether you’re struggling to get traction or you’re looking to scale with strategy, Scott’s approach is a masterclass in ethical client acquisition.

Why Coaches Fail on LinkedIn (and What to Do Instead)

Scott doesn’t sugarcoat it: most people treat LinkedIn like TikTok or Instagram. They automate cold messages. They outsource engagement. They join shady engagement pods. Not only does that fail to attract real clients—it risks getting your account banned.

“LinkedIn is a slow burn,” Scott says. “It’s about compounding credibility and real relationships.”

To succeed, you need to show up like a professional. And that starts with optimizing your presence from top to bottom.

The 4-Layer System That Works (Even If You Only Have 20 Minutes a Day)

1. Optimize Your Profile for Trust and Visibility
Your LinkedIn profile is your billboard. It needs to scream who you help and how you help them—with strategic SEO so your audience can actually find you. From your background banner to your headline to your recommendations, every element should speak to your ideal client.

2. Connect with Intention
Scott teaches you how to build a powerful network of ideal clients and power partners—people who refer you and shout your name from the rooftops. You’re limited to 100 connection requests per week, so every click has to count.

3. Message for Relationships, Not Sales
Forget pitch slapping. Scott shares the exact message template that books 3–5 high-quality discovery calls per week—no pressure, no weirdness, just genuine connection.

4. Create Client-Attracting Content
Using a “bookend posting strategy,” Scott teaches coaches to publish 3 types of posts per week:

A short video to establish presence
A poll for market research
A long-form post or newsletter to build trust and authority

By solving problems before asking for anything in return, your content becomes a magnet for clients—and referrals.

Why This System Works (Even If You’re Not “Good at LinkedIn”)

Scott didn’t start as a LinkedIn coach. He was a gym owner forced into entrepreneurship when his dad went to federal prison. Over the years, he’s weathered countless ups and downs—and LinkedIn became the lever that allowed him to rebuild from scratch.

He’s since helped thousands of coaches optimize their profile, land clients, and reclaim their time with a system that’s simple, sustainable, and personalized.

“The money shows up when the impact is felt,” Scott says. “You have to want it more than I do.”

What You’ll Learn in This Episode

🎯 Why automation tools can get your account banned for life

🎯 The “layer cake” strategy behind Scott’s LinkedIn success

🎯 How to stop trading time for dollars and start attracting qualified leads

🎯 Why the word “support” triggers oxytocin—and leads to more discovery calls

🎯 How one client closed $100K in two weeks following this exact process

🎯 Scott’s new GPT-powered content system for scaling authentic engagement

Today’s Guest: Scott Aaron

Scott Aaron is a best-selling author, LinkedIn coach, and founder of the Expert of Authority Mastermind. With over 13 years on the platform and multiple 7-figure clients, he’s become one of the go-to voices in ethical lead generation and high-converting content strategy. He also co-leads the Expert Content Society, a growing membership that combines GPT-powered content with organic visibility and brand authority.

🔗 Connect with Scott on LinkedIn
🔗 Grab his free LinkedIn profile optimization resource

Episode Resources

💡 Register for the next free Compass Workshop: CompassWorkshop.com

📘 Connect with Scott on LinkedIn: linkedin.com/in/scottaaroncoach

🧠 Learn more about the Expert Content Society

🎧 Subscribe to Between Two Coaches for more high-impact episodes

If you’re tired of the spray-and-pray approach to LinkedIn and ready to build a business based on trust, strategy, and actual results—this is the episode to binge.