From creative burnout to global breathwork disruptor—discover how Brendon Hansford built a scalable, soul-driven brand that’s changing lives worldwide.

Most coaches struggle to scale—not because they lack talent, but because they don’t know how to package transformation in a way that feels real, relevant, and results-driven. But what if your healing story was the business?

In this episode of Between Two Coaches, Norbert Orlewicz talks with Brendon Hansford, a world-renowned choreographer turned founder of IMD Breathwork—a rapidly growing modality combining sound therapy, science, and somatic healing.

Brendon’s journey began on global stages—working with icons like Sam Smith, David Guetta, and even directing events like Beyoncé’s Dubai performance. But behind the glamor was a constant hustle, financial uncertainty, and a quiet burnout that eventually cracked him open.

What followed? A transformative trip to Bali, a first accidental breathwork session (mistaken for "jungle yoga"), and an emotional release that unlocked a lifetime of unprocessed trauma. Within months, Brendon turned that experience into a scalable, science-backed brand—one now spreading across the world with certified instructors and viral impact.

What You’ll Learn in This Episode:

• Why science sells: How Brendon branded IMD Breathwork to attract skeptics and steer clear of “woo woo”

• The fast lane to transformation: Why breathwork achieves more in minutes than years of talk therapy

• The role of trauma in branding: How to leverage your story to drive connection and client trust

• How he scaled globally—without a website or funnel

• What most coaches get wrongabout the healing space—and how to fix it

• Why sound, scripting, and experience design are the secret weapons of IMD’s growth

Whether you’re looking to shift your niche, deepen your modality, or build a brand rooted in authenticity and results—this episode will inspire and equip you.

Today's Guest: Brendon Hansford

Brendon Hansford is a choreographer, director, and the founder of IMD Breathwork—a global methodology that blends immersive sound design, somatic therapy, and scientifically validated breath techniques. With instructors now launching in cities around the world, Brendon’s mission is simple: make healing accessible, scalable, and transformative.

Episode Resources

• Explore the 10-minute daily breath fixes and live experiences at IMDBreathwork.com

• Follow Brendon on Instagram: @imdbreathwork

• Register for our FREE Compass Workshop: https://compassworkshop.com