"I'm not everyone's cup of tea, but I sure as hell am somebody's double shot of tequila"
Most coaches play it safe. They tone things down, stay “professional,” and wonder why their content doesn’t stand out. But what if your boldest, most badass self is exactly what your clients are waiting for?
In this episode of Between Two Coaches, Norbert Orlewicz sits down with Jennie Bellinger—certified professional coach, podcast host, and founder of Badass Direct Sales Mastery—to talk about what it really means to coach, brand, and sell with unapologetic confidence.
Known as the “Direct Sales Dom,” Jennie brings humor, honesty, and real-deal coaching wisdom to the table. She shares how her journey through network marketing (and one truly disastrous virtual summit) taught her to lead herself first, get brutally clear on her ideal clients, and stop trying to do it all alone.
Jennie breaks down why certification fast-tracks your coaching skills, the real reason most sales feel awkward, and how to turn your boldest branding idea into a client-magnet. Plus, she spills the tea on her high-level mastermind for direct sales leaders—and the personal rule she uses to filter clients before they ever sign on.
What You'll Learn in This Episode:
- Why certified coaches have the edge—and how to use it
- How to reframe rejection and build resilience like a pro
- The real story behind her “BDSM” brand (and why it works)
- How network marketing shaped her leadership (and coaching)
- The virtual summit fail that changed everything
- Why solo-preneuring is a trap—and what to do instead
- How to pre-qualify your clients with a single question
- The one mindset shift that fuels Jennie’s million-dollar sales energy
This episode is an open invitation to stop half-assing your coaching business—and start badass-ing everything.
Today's Guest: Jennie Bellinger
Jennie Bellinger is a certified professional coach, two-time international bestselling author, and the host of the Badass Direct Sales Mastery podcast. Known for her bold brand and no-BS coaching style, she helps top direct sales leaders reclaim their time, scale their teams, and build unshakable confidence. Her signature meditation, Manifesting Sales Success, rewires sales mindset in under 9 minutes a day.
🎧 Grab her free sales mindset meditation at badassdirectsalesmastery.com
Episode Resources
- Free Guided Meditation: badassdirectsalesmastery.com
- Listen to the Badass Direct Sales Mastery Podcast
- Join the FREE Compass Workshop: compassworkshop.com
Badass Branding & Bold Coaching with Jennie Bellinger
Norbert Orlewicz:
Welcome to Between Two Coaches, a digital mentors podcast for coaches, consultants, authors, speakers, and experts. I am your host, Norbert Orlowitz. And in each episode, we have a conversation with successful and emerging thought leaders in the mentoring industry to share experiences, insights, and practical strategies To make a bigger impact with our work.
This podcast is sponsored by our digital mentors compass workshop. Most coaches struggle to enroll enough clients consistently, not because they're bad at coaching, but simply because they lack clarity and simplicity in their marketing strategy. Simply put, they don't know how to stand out in their market.
Our guest today knows how to stand out. We're going to be talking about that here today and the track, their ideal, perfect clients.
That's why we created the digital mentors compass experience. It's a step by step workshop. Where you will clarify your marketing message and receive an AI powered 30 plus page marketing report personalized for your specific business and goals.
It's not another course or a cookie cutter system. This is an interactive workshop where you're going to walk away with a personalized roadmap to finally achieve your goals with a simple plan and a You can actually follow, register to attend the next workshop for free at compass workshop. com. Again, that is compass workshop.
com.
So today's guest is Jenny Bellinger. I'm so excited to have her here. We always have great conversations. Whenever we get together, Jenny is a certified professional coach and the host of the bad ass direct sales mastery podcast. Top direct sales leaders hire her to create the time freedom to go along with their financial freedom because many leaders are doing far too much.
Themselves. Jenny is a two time international bestselling author. She's an award winning leader and podcast host. She's also known as the direct sales Dom. Luckily as a certified professional coach, her methods are very effective, but they are not painful. And her personal motto is. I don't half ass anything.
I badass everything. Jenny, welcome to the conversation.
Jennie Bellinger Thank you so much, Norbert. I am so happy to be here. I love talking to you and I look forward to see what's going to come out of our mouths.
Norbert Orlewicz:
Yeah. Me too. Me too. That's why I'm excited. So let's, let's kick this off. It's a, it's an honor to have you here. We got a lot to talk about. We're going to try to keep it to like 40 minutes or so. And I like to start these, uh, these episodes with some type of thought provoking question just to get things kind of, you know, Kind of started.
Um, so I'm going to ask you, what do you think separates truly great coaches? Is it skill? Is it certification? Is it experienced mindset or is it something else entirely? And I want you to bring up the topic of certification here
Jennie Bellinger Yeah. Yeah. No, I, I think certification is a part of it. It's not the only thing. I'm not saying that if someone isn't certified, they can't be a great coach,
but I will say going through that process, that training. takes good coaches to a next level. And that's, that's really, it's a, it's a fast track way to become a great coach. So, you know, experience does help because, you know, I am a coach who works in the world of network marketing because that's where my experience is. is, and that's where I, you know, so I've been down the path of earning the trips, earning the cars, earning the, you know, walking the stage, getting the trophies, getting the Miss America treatment of, you know, crowns, flowers, all of that stuff.
Right. So if that's somebody's desire to achieve those things, I can help with that. Cause I've been there. I know what that. Journey looks like I've overcome those obstacles so I can have those conversations and, and work my clients through them.
but experience isn't all there is, you know, and certainly great coaches. are the ones who are asking the right questions, asking powerful questions, um, holding their clients accountable. Like that's why I keep a writing crop at my desk. It's a prop. I've never actually hit anybody with it, but it's, it's a, it's a easy joking way for me to go, do I need to pull out the writing crop?
Cause you haven't done the thing that you said you were going to do like three sessions in a row. So. Do we need to have a conversation of, is this something you really still need to do? Or was this a, I think I should do this, you know, kind of thing. So it's, it's being able to ask the powerful question, do we still need to do this?
Is that really something that's going to get you to where you want to go or not? Best coaches that I've had have been the ones who, who do what I talked about, right? They, they asked me the questions that got me thinking instead of trying to tell me what to do, because that's not a coach, that's a consultant. Like there's a difference and I'm not saying consultants aren't necessary and aren't beneficial, right? It's a different skill set. And my background is teaching, right? And the one thing I knew as a teacher was my kids, my students learned better when they came up with the answer themselves. So I took that skill and brought it with me into coaching to say, okay, how can I help my, my clients answer the question themselves?
Because that light bulb moment is where shift happens. That's really the necessary piece for a great coach to be able to, to do that.
Norbert Orlewicz:
I wanted to ask you this question because I also started in the network marketing industry. I had my years of experience there. and I always felt like. That experience in network marketing for so many different reasons, made me into the entrepreneur that I am and made me into a much better coach as well.
You also are in the network marketing space. You have been for many years. You've also been a coach for many years. What has the network marketing experience given to you as an entrepreneur, as a marketer, as a podcaster, as a coach?
Jennie Bellinger: Yeah. Um, the first thing that comes to mind is a thick skin,
Norbert Orlewicz:
Nice.
Jennie Bellinger: because let me tell you, um, if there's an industry that gets. A lot of crap. I don't know how much we're allowed to say here. So I'll say,
Norbert Orlewicz:
This is an adult
Jennie Bellinger: Okay. Yeah. If there's an industry that gets shit on a lot, it's network marketing, it's, it's direct sales, it's MLM. And so people who are in this industry, we not only are trying to do what other entrepreneurs is do are doing, which is, you know,
Sell our products or services to people who need them, but we also have to overcome the is this a pyramid scheme?
Is this a scam like do you really think I would be doing this if it if this was a scam like? Let's think about that before those words come out of your mouth, please You know so it's given me a much
thicker skin You know, hearing no, maybe, you know, at first was hard cause
Norbert Orlewicz:
Silence.
Jennie Bellinger: thing.
And, you know, so learning to be able to accept that no and realize it's not about me. And honestly, if it was about me, then it still wasn't about me. It was about them and we're not a fit, you know, it's not a fit and that's okay. Um, but it, that took years and that really. That really came from the network marketing side of that and you know, the, the team building aspect is the next thing that comes to mind because when you're, when you're now not only building your own business, but now bringing on other people to help them do the same thing you're doing, that really helps, with a leadership piece, like really being able to, um, lead, communicate, you have to get really good at communication.
Yeah. You have to, in order to be successful, um, in entrepreneurship. And so coaching especially is a communication based service.
And so that ability to lead. A bunch of people who don't have to follow you because in
network marketing, you can bring someone onto your team and if they don't. Do what they say they're going to do.
There's not a damn thing you can do about it. You can't fire them. You can't do whatever because they their contract is with the company not with you. So it it in inspires a different type of leadership, but that leadership is what John Maxwell calls pinnacle leadership, because if you can lead a network marketing team, you can lead
anyone.
Norbert Orlewicz:
That is so true. And I love the way that you said that I never thought about it. That way is because they don't have a contract with you. They haven't hired you as a coach. You haven't hired them. So you're not their employer. It's completely independent.
And that that's, that is definitely the one thing that I think has developed me into the coach that I am, is that so early on in my network marketing career.
Yeah. You have to step into that role of leadership. Like as soon as you have one, two, three team members, you don't even have to have a massive team. All of a sudden you have to step into that role of, of leadership. And so just the volume of experience, right? Like, you know, coaches struggle to get that experience because they can't get enough clients in network marketing, you're signing people up.
You've got a team underneath you and you're leading and coaching and guiding right away from the beginning. I thought that was such a valuable skill to develop.
All right. So let's, let me bring up your brand. Obviously we have to talk about your brand because you've made some bold choices with your branding. And I love talking about brand. I love making bold choices. Uh, we show some examples in one of our workshops from some different, interesting, unique concepts.
Norbert Orlewicz:
I love what you did with, with your brand. Tell me about that decision, that choice, um, you know, to, to go down this route and how has it impacted and helped your business? Cause obviously it has helped you haven't, you know, you didn't say, well, that was a big mistake, right? It obviously has worked for you.
So let's talk about that. How has that choice impacted and influenced your business today?
Jennie Bellinger: Yeah. So my brand for anybody who hasn't done their research before
Norbert Orlewicz:
Go visit our website.
Jennie Bellinger: is, is it's Badass Direct Sales Mastery, which if you take the acronym for Badass Direct Sales Mastery is BDSM. Um, and that interestingly enough, that brand started for my podcast because my first coaching business was called Level Up Coaching LLC. And it was, you know, about leveling up and network marketing and it was very successful. And realize that looking back,
it made sense at the time because that's where I was, right? But when I launched my podcast, I was like, what makes me different? What, what is, what is out there? What's something that is a part of me in my life? Well, my sense of humor, uh, always thought that marketing should be really on the cheeky side. Like my favorite, uh, my favorite marketing or those kinds of things that just. Like they, they have a foot on either side of that line where people are like, you know,
Norbert Orlewicz:
Yeah. Yeah.
Jennie Bellinger: and so I think that's some of the best marketing is when you're writing that line because it's just, it brings the right people to you.
And so for me, it has been very successful to the point where I ended up dropping my level up coach brand. And now my business is called Badass Direct Sales Mastery. So it's not just the podcast. It's. Everything it's the podcast. It's my coaching. It's it's my virtual summit. It's all the things someday a book or something, you know, we'll we'll have all of that. Um, but it that decision to do that was absolutely to get people to to check in or check out of. Being somebody who thinks they might want to maybe someday do something with me. And cause my first podcast art was me in a corset with a very austere look on my face. Now I have since changed my art, but if you go Google my podcast name, you'll see the different iterations of podcast art that have come out. But my first one that was very austere look on my face and I'm holding a whip. Yeah, it was, it was in yo face
branding. Yes, it definitely was. But the goal was to get people to see like, this is direct sales, like, because the, the stereotype that people have in their head around direct sales network marketing and MLM, what I heard from a lot of people is, Oh, it's all Christian homeschool moms.
I'm like, no, it's not. Uh,
Norbert Orlewicz:
Let me break that stereotype.
Jennie Bellinger: now, interestingly enough. In the six, seven years since somebody told me that I've become a homeschool, but definitely not Christian. Hello, BDSM, right? Um, but it really has brought the right people because the people who get it right. Like, and what I told my podcast coach who walked me through this launch process was I want people to get introduced to the podcast, see the picture. See what it's called, read the description and go, Oh, that's funny.
Like I want them to giggle and be like, I got to listen to that. Like, I got a feeling like without even listening yet, this, this chick is my jam, like, and that's happened now in six years of having my podcast. That's happened. People have said that they found my podcast first, had no idea who I was. They were just looking for direct sales podcast to listen to. Found it, laughed, hit follow. They didn't even listen yet. They hit follow because of the. Branding. They were like, that's hilarious. I love it. And so it has really, um, attracted the right people. And then the people who are not a fit, cause let's face it in podcasting, it's very anonymous. Nobody knows who's listening or watching. I don't know who listens or watches my stuff. I don't. Apple won't share it with me. Spotify gives me basic information. But past that, I don't know who's listening. So if someone looks at a podcast and goes, Oh, and if somebody's listening to this and not watching, I'm clutching my pearls right now, if they're clutching their pearls going, I could never, we're not a fit, right?
If somebody can't step out of a comfort zone to listen to a show that nobody knows they're listening to, they're never going to work for me. They're, they're never going to be a great client for me.
Norbert Orlewicz:
Right.
Jennie Bellinger: Because what
am I as a coach going to be asking them to do? Step out of the comfort zone.
Norbert Orlewicz:
That's and I love that. That's the whole point of good marketing. I always say this is to create an emotional reaction,
right? And you just said that like people immediately upon seeing the visual of the cover art, they're going to have an emotional reaction and it's one way or the other. And the beauty about that is now you're attracting your tribe, your people, the people that you want to jive with the people that you want as your clients.
Right. And that's the power of good marketing and good branding. And it's not to say that everybody here needs to make a bold decision like that.
But this is the lesson that we can learn in what we're trying to accomplish with marketing and with branding. Right.
Jennie Bellinger: Yeah. Absolutely. Because I'm, I mean, I did have people ask me when I was, you know, talking to them about the fact that I'm going to be launching this podcast and with this specific brand and this theme of BDSM and business, right? And there were people who were like, Oh my gosh, aren't you scared that you're going to lose people?
I'm like, I hope I do. I don't want every network marketer. Like I, I don't, like, if you look at the numbers, there's 20 million Americans. So this isn't even North Americans. This is you at people in the U S 20 million Americans out of 400 million who are in the industry. I cannot possibly serve 20 million. million people.
I'm not the person for everybody, but I am. So I put this meme out on, on Facebook or did this video on Facebook and TikTok a couple of years ago, which is I'm not everyone's cup of tea, but I sure as hell am somebody's double shot of tequila. And so the people who follow that, like when you say tribe, like, yeah, I've got a bad ass crew, they've named themselves. They're the bad ass crow. And. Those are my rabid, raving fans who share the show, who share the podcast, who listen religiously every single week. Um, when I, when they get a bonus episode that drops and they don't know it's coming, they're so excited.
And they're the first ones who are listening to that episode because they're like, Ooh, yay, we get a bonus episode this week. I wonder what it's about.
Norbert Orlewicz:
this is that whole concept of like finding your 1000 fans.
Jennie Bellinger: Yes.
Norbert Orlewicz:
You know, like imagine 1000 fans. I'm doing a talk for authors at an upcoming event. And one of the things that I want to communicate to them is, you know, how excited are you when somebody buys your book, right? You've got a reader.
Yay. Awesome. And I'm talking about email marketing in this case. Right. And the same could be said for podcasting. Imagine having a reader. This is the value of email marketing in comparison to writing a book. Imagine a reader that opens up your email every single week. Right. Not just buys your book once and reads it once, but they're actually reading your emails every single week.
They're opening up your emails. They're listening for your podcasts. They're waiting for your podcast to drop. You get a thousand people like that, and you're going to have a wildly successful business because not only are they buying your stuff, they're your, they're your raving fans. They're going to share your stuff with other people,
Jennie Bellinger: Yeah, they're the ones who are going up. Yeah, they're the ones who are going out and, and saying, you know, you should do this. I mean, it's, it's, it's the, it's the network marketing thing, right? It's you know, cause Wicked the movie just came out a few months ago, massively successful. We're all talking about it on social media. Did Wicked the movie pay any of us money for that?
Oh, right. But here we are marketing for them. We did the marketing for them. We were the ones taking the picture with the, the, the Emerald city in the background, when we're walking through the lobby of the movie theater going, Oh my God, that's amazing. I, blah, blah, blah.
You know,
when you have fans like that, who are rabid and like waiting, I waited a year for that movie to come out.
Right. I was one of those people. I went and saw it the first weekend it came out. Cause I was like, I have to see it. I saw it twice the first weekend it came out. Cause I was like, I have to see this and I know it's long enough.
I'm going to have a bathroom break. Right. I didn't want to miss anything. So having that raving fan and there's a, there's an article out there called, um, a thousand raving fans. And I think it's on like, uh, I don't know, medium or. com or something, but it's, it's that point of, yes, you have a thousand raving fans. And if every one of them spends a hundred dollars with you, there you have a six figure business. And that's if they only spend
Norbert Orlewicz:
And I, and I guarantee you,
you're the best ones, like the eight, the 80 percent of your top 1000 fans are spending way more money.
Jennie Bellinger: way
more
Norbert Orlewicz:
that, if you give them, if you give them the opportunity to, right.
And this is why you need to have some of these more exclusive premium high ticket offers, which
we're going to bring that up because you're launching your high ticket mastermind.
I want to talk about that a little bit, but before we get there, talk about the networking component of, of our business, of growing a coaching business. I see far too many coaches and this is for entrepreneurs all over the place. This whole concept of the solopreneur. Right. I think I'm going to start like being like throwing rocks at this whole idea of the solopreneur.
Cause I think it's one of the most dangerous and horrible concepts that has ever come out in the entrepreneurship space.
If you're trying to build your business on your own, you're doing it wrong. Um, that's, that's been my rule ever since I started in this industry, because all of my success has come through joint ventures, partners, collaborations.
I have not done any successful thing myself on my own by myself. And I don't think
anybody has, right. It's all, it's all about people. And I love this about networking and you do a lot of networking. You're a big, you know, people person, which I'm not, I'm much more of an introvert. Okay.
Jennie Bellinger: Right.
Norbert Orlewicz:
Um, events. Yeah.
Collaborations, this podcasting tool, your ability to build this network and this connection, these connections, um, tell me about how important building your network as a coach is to growing your business on all different levels.
How do we leverage this? How do we get out of our comfort zone? And, you know, I'm a solo coach building my coaching business and actually leverage connections and
networks.
Jennie Bellinger: I 100 percent agree with you on that. Remove the word solo from your vocabulary when talking about yourself. Because if you are wanting to make the impact that you want to make, you're not going to do it by yourself. Every great thing that I've done in my business has been with other people. I did not build a podcast by myself. I did not build a podcast. A virtual summit by myself, and you want to know why, because the first time I tried to do when I did it by myself, and it was the most epic fail of epic fails. It was the Hindenburg of virtual summits. It was awful because I tried to do it by myself and the week of the event, 35 out of 36 speakers.
Dropped out of the event.
Norbert Orlewicz: What?
Jennie Bellinger: Yeah, I said Hindenburg.
Norbert Orlewicz: Oh God. I mean, I thought, I mean, I've seen failures, but that's,
Jennie Bellinger: 35 speakers were like, Oh no, I can't do that this week. Talk about the universe going like slapping me in the face going, no, you're doing it wrong. And that's when I brought other people in. Cause I went, Oh, I got cocky. I thought I could do this all by myself.
Norbert Orlewicz: I just had an idea for the show. I think we're going to start collecting like the top 10 entrepreneurial failures of all time. And you've just, you've just started the trend. You are
Jennie Bellinger: You're welcome.
Norbert Orlewicz: going to see if anyone can beat
Jennie Bellinger: The Hindenburg of virtual summits. I'm telling you, it.
Norbert Orlewicz: I love it.
Jennie Bellinger: epic. And I mean, the tears shed that week as you know, the first person drops out and you're like, okay, the second one drops, you're like, okay. The 10th person drops out and you're like, what the fuck is going on?
Norbert Orlewicz: I am so glad that we are laughing about this right now,
because I can only imagine the devastation that you were feeling, and the fact that you
kept going.
Jennie Bellinger: Oh yeah. I was like, I. I have, in addition to, I don't half ass anything, I bad ass everything, which that motto came out after the epic fail. Because that was a half ass effort, which is why it failed so miserably. A half ass effort by myself. Having other people participate is really what helped it succeed.
Happened because now I was accountable to other people. They were accountable to me. There was this mutual benefit here because the people that I brought on board to help me with it were people who had been doing summits and said, well, we know how to do this. We can help you. Cause I was like, Oh my God, that was the worst thing ever.
And I never want to experience that again. How do I do it? Right. And so we had this. You know, if I didn't do the thing, the summit wasn't going to go well. And if they didn't do their thing, the summit wasn't going to go well. So we had this wonderful reciprocity going on there, um, which helps make it more successful.
Right. Um, and so there's that piece and then podcasting, obviously you, you know, You cannot. The reason Podfade exists is because I think too many of those podfaded podcasters, and podfade means they stop producing episodes after 10, 12, 15 episodes, you know, um, it's because they run out of things to say, and they're trying to do it by themselves, and they're trying to edit by themselves, and they're trying to publish it by themselves, and they're trying to promote it by themselves. And If you were to go to my website, go look at my, the podcast section of my website, go all the way back to the beginning, you'll notice like my first month, maybe the first six weeks, I had an episode every single week because I had already done the interviews, done the editing, pre set, pre scheduled all of those episodes so that they went out when they were supposed to, but then after that, I was doing the interviews.
Norbert Orlewicz: But the post production. Thank you
Jennie Bellinger: Uh huh. Cause Jenny doesn't like editing. It's not my strength. It's not what I was made to do on this earth was not to edit podcasts. It was not, I was not made to. Publish a podcast. I was not made to promote a podcast like to go do the copy paste Create in Canva create in blah blah blah, whatever. I don't love doing that stuff It's not my favorite thing on earth to do So as soon as I started outsourcing those things
I outsource the editing first and that happened in March of 2020 So if you go watch between June, 2019 and March of 2020, my episodes were all over the place.
Like release was all over the place, but I was like, I'm not giving up because I know about Podfade. But as soon as I outsourced editing every week, like clockwork,
Norbert Orlewicz: Yep.
Jennie Bellinger: I have missed two weeks of In five years and whose
fault was it? Mine. That's it. But I've, I have only the team tried to give me a heads up to be like, Hey, we don't have an episode.
Oh,
Norbert Orlewicz: You are always your biggest roadblock in business. Oh God. I mean, hold on a second. Probably in life. Let's be honest. Right?
Jennie Bellinger: That's honestly, to go back to the coaching question,
when I'm talking to somebody, when I'm having my, my discovery session, my complimentary coaching session with somebody the first time, one of the questions I asked them, and it is, this is one question that gets asked every single time, which is, Okay, you've just told me what you want out of life, what you want out of your business.
Why aren't you there? And if they answer anything other than themselves, I will not take them as a client.
Norbert Orlewicz: Hmm.
Jennie Bellinger: I won't do it. I'm not gonna try and convince them that it's them, because if they don't already know it, not my job.
Norbert Orlewicz: Right, because now you're taking on a project. You got to get them first to take responsibility for their life
before you can even begin coaching them.
Jennie Bellinger: yeah, and
most of the
Norbert Orlewicz: not what you want to do as a coach right
now, or that's your, yeah, exactly.
Jennie Bellinger: And my response in that case when somebody is like, Oh, they're blaming, you know, Oh, my, my friends won't have parties for me or my family isn't buying my stuff and they won't join my team and they won't And I'm like, okay, it looks like we're not really a fit.
I'm not the coach for you. So, you know I hope I've been able to be helpful in getting, getting you some more clarity, maybe a light bulb moment, but you know, this is really the end of the conversation here. And a few times I've had people go, but, but I want to hire you.
And I'm like, okay, I'm not taking you as a client, unless you do some homework. And then I make them go read the first three chapters of the success principles.
And if they can come back to me and tell me why I didn't take them as a client, then we can continue the conversation. It doesn't mean I'm going to take them. It means we get to have more conversation to be like. So tell me why I didn't take you as a client. What has shifted? Why, why is it that you now see like, and what are you willing to do about it?
Norbert Orlewicz: I want all coaches to really take this to heart because what I see, and this is what I've always seen in the network marketing industry and in the sales industry is we're so desperate for the client. We're so desperate for the money that we'll just take anybody that comes. And I've done that myself in my early years.
And I've had some terrible clients that we've had to fire and stuff like that. at this completely different approach where you're so clear about who your ideal client is. And I, this is all I talk about. I feel like a broken record all the time because, and because it is a challenging concept for people to like, Oh, I get that.
I get that. I understand that. No, you don't understand that it's when you embody it and when you can actually turn a client away because they're not the right client for you. That's when you're clear on who your ideal, perfect client is. Right.
Jennie Bellinger: Oh yeah. And I've learned for me, if it's not a hell yes, it's a hell no. Like, If I'm not sitting there going, Oh my God, I can help them. Like I need my entire, every fiber of my being needs to be vibrating at the frequency. And yes, I just went woo woo on y'all. So yay. Um, but every part of me, like I literally have a visceral reaction in my solar plexus.
That's like this, this person is the one. So if they want to work with me, I want to work with them. I want them, like, I know, I know. I can help them. Right?
And if I don't have that reaction, I'm like, Oh, I'm not taking you
Norbert Orlewicz: Right.
Jennie Bellinger: because I've learned because I was that person who took everybody and literally had people who walked away from our coaching relationship and told everybody that I'm not a good coach. And I had to do damage control without making them look bad because how do you do damage control a client that you go, but you didn't, you didn't do your stuff.
Norbert Orlewicz: And that's the risk of taking on the wrong clients. And as coaches, who have you, if you've done this for years as coaches, you have that experience, you've done it before. You've made that mistake.
Yeah.
Jennie Bellinger: Yeah. Yeah. Yeah. And so I never, I was like, I never want to do that again. How do I do that? And I was like, Oh, I'm going to ask this question and I'm going to hold myself to this boundary of. Yeah. Oh, they're blaming everybody else. So guess what? Who are they going to blame when stuff doesn't get, get done?
They gonna blame me.
Hard no. I am not willing to like, I'm in BDSM, but I'm not going to take a B day. No.
Norbert Orlewicz: not, that's not that much
fun. All right. Listen, I'm looking at the time and I'm supposed to be in charge of keeping us on time here. So I'm going to move this conversation along.
What I want to ask you is how do you help your clients? And I want you to bring in your high ticket mastermind that you're bringing in that you guys are going to be launching this year.
Um, so do you teach coaches, direct sales, uh, direct sales people, how to launch a podcast? What is it that you
Jennie Bellinger: Ooh, yeah. So because I'm working with people in the industry of network marketing, direct sales, and MLM, what I'm working with them on is maximizing their own personal business, their own sales, making sure they're doing, getting as much as they possibly can done every month that they are. building a team of people who are actually doing the business.
So I'm helping them figure out who their ideal team members are, how to find them, how to have the conversation with them, how to bring them on, how to onboard them, how to lead them is the third piece is the leadership piece. Because That's all part of it. Now, the fun thing is, is it's really a circle. Cause if they can't lead themselves to sell, if they can't lead themselves to recruit, if they can't, then they're not going to be able to lead anybody else. And their subconscious knows it. So what I'm
really working with people on is their self leadership from the beginning without telling them that that's what I'm offering them.
So if anybody's in network marketing, you now know my secret, like self leadership, like lead yourself. First, because if you, you don't lead you, your subconscious goes, well, if I don't follow me, why would anybody else? So that's what I'm working with them on in at the 30, 000 foot view. Um, for the mastermind that I'm launching later this year, it's really for top level leaders who top level leadership is lonely.
Yes, there are other people at the company who are at the same point. level that becomes an echo chamber, right? Because they're
all, they've all been there for a while. They've all been doing the company thing for a while. And I think one of the things that helped me be so successful was the fact that I built a network.
I did not do this by myself. I built a network of people in our Other companies that became my own little personal mastermind helped me learn that, Oh, okay. So I'm in a jewelry company, but somebody in Mary Kay is doing this and it's working for her. I wonder if I do that. Oh, look, that worked. That's pretty cool. Um, here's my friend who's in an essential oils company and she's doing this and that's working for her. What if I do that? Oh, look, that worked, right? Like, but I wasn't getting them all together in a room together. I was just having these, you know, little individual conversations with them and just being able to pull and I was sharing with them what was working for me and my jewelry business. I was like, so earlier this year, I was like, what if, what if I got all of these leaders together from who are top level leaders at the oil company, at the skincare company, at the, at the health and wellness company, at the supplement company, at the, at the kitchen products company and got them all together.
In a regular mastermind where they're supporting each other and saying, here's what I'm doing that works. And here's what I'm doing. That's works. And being able to just really have a group of people around them who become this safe space where they can literally share anything. I mean, that is so important.
I mean, look at all the CEOs who are in masterminds. Why would top level leaders not be in masterminds?
Norbert Orlewicz: Why don't you tell everybody where can they learn more about you? How can they subscribe to your podcast? Obviously we're going to have all the links in the description notes and stuff like that. Um, I think there's a free download that they can get from you as well.
So tell us a little bit about
Jennie Bellinger: Sure. Uh, the easiest place to find all the things about what I do is Badass. Direct sales mastery. com go to the website. Um, if you don't remember how to spell that or anything like that, just go to Google, look up Jenny Ballinger. I promise badass direct sales mastery. com is going to be one of the first things that comes up because I am ubiquitous.
I am everywhere. I promote it. Trust me. You can find me any anywhere and everywhere. Um, the podcast is there. My university is there with all my, my variety of online courses that are available, um, But what I have available, the, the, the, the gift I have for the audience, because sales is one thing that everybody in
business has to do, and it's the one thing that most people go, I know I have to do it, but I don't want to, I don't know how to, it feels gross. and I, right. So what I have there is my manifesting sales success guided meditation. It is an eight minute and 40 second guided meditation that when done every morning. So literally start your coffee pot, sit down, do the meditation while the coffee's brewing. and then go about your day. Um, it helps get people into the right mindset to sell because great sales is all about being in the right mindset to help the person sitting on the other side of the conversation. And that's what It really helps come away with. So I don't tell people to listen to it at night because it is empowering
AF. I wrote it that way. I recorded it that way
so that when people come out of it, they're like, yes, let's do this. So that's what we have there for everybody is the manifesting sales success guided meditation. Do it
for 30 days. Let's see what happens.
Norbert Orlewicz: I love that. I love that because I love the, the power of hypnosis, the power of visualization and getting into state and 100 percent sales marketing is 90 percent the mindset. From which you're operating from, right? It's
the being you have to be the person to do the activity properly, to have the things that you want to have.
Right. So super powerful, Jenny. I love this. Thank you so much. Uh,
awesome conversation. One of these days we might have to do like a three hour, like a Rogan style, you know, three hour podcast.
Jennie Bellinger: Let's do it.
Norbert Orlewicz: You know what I mean? Cause we could talk about so many things, but we're cutting this one
short.
Amazing value already so far, just in this little bit of time here, we will leave all the links in the show notes. Uh, the description and all that kind of stuff. So you can subscribe for Jenny's podcast as well and get that meditation and apply that right away.
And if you're a coach, consultant, trainer, or expert, and you're looking for clarity in your marketing and client acquisition strategy, just to remind you, you can enroll in the digital mentors compass workshop.
Again, that is compass workshop. com. And if you enjoyed this episode. We would love it. If you could share this episode with your network, we're a growing podcast here. We need your help. So please share it with your network, your audiences. Be sure to subscribe, leave us a review. So you don't miss our episodes.
This has been a conversation between two coaches.
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podcastApril 8, 2025
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